Notes on shipping fast.
Headless WordPress, Core Web Vitals, ISR, and the occasional deep dive into making the web quick.
Performance
Why your WordPress fails mobile Core Web Vitals (and how to fix it)
A field-data look at LCP, INP, and CLS on typical WordPress stacks — and what actually moves the needle.
Engineering
On-demand ISR: updating only the pages that changed
How we map a WordPress save_post webhook to the exact paths and cache tags to revalidate in seconds.
Dealerships
The hidden cost of a slow VDP
Every second of load time quietly leaks leads. We break down the math for a typical franchise rooftop.
Guides
Headless WordPress without losing your editing workflow
You don't have to give up the WordPress admin to get a Next.js frontend. Here's the architecture.
SEO
Schema.org that earns rich results (and AI citations)
Article, LocalBusiness, and Vehicle markup — what to emit, and how it shows up in search.
Product
Real User Monitoring, built in
Lab scores lie. Here's how we surface field Core Web Vitals from your actual visitors, live.